The blog

This section is dedicated to the world of Verdicchio: in it you will find the latest news about the museum activities and everything involved in that ecosystem made up of traditions, people and the environment which make our Verdicchio such a unique wine in the world. There is also an in-depth study section entirely dedicated to our beloved wine all under the supervision of Prof. Ceccarelli, a well-known historian from the Marches and an expert on these lands.

Mappe Magazine No. 12, Museo Sartarelli

Mappe Magazine No. 12, Museo Sartarelli

By museosartarelli on 23 July 2018 in News & Exhibitions

The 12 th edition of the Mappe magazine has been presented on Friday, July 20 th at the Demanio Marittimo in Marzocca. This architecture and culture magazine edited by Gagliardini with editor director Cristiano Toraldo di Francia, has become very well-known over a period of 20 years. It aims at discussing and promoting the cultural activities of the Marche region as well as the architecture, which blends so perfectly into this territory. In this edition, architects are talking about Sartarelli, too, and their new welcome building and museum.

Verdicchio celebrates 50 years!

By museosartarelli on 24 April 2018 in News & Exhibitions

It was on August 11th, 1968 that by legislative decree DOC (controlled designation of origin) status was granted to Verdicchio dei Castelli di Jesi.

Since that day, 50 years have passed, half a century of success and satisfaction. An important achievement which needed to be properly celebrated! For this reason we decided to pay tribute to this golden, precious nectar, by organizing a meeting at our “In Verdicchio Veritas Museum”. A convention different from the usual, which was wanted by the whole Sartarelli family, together with Professor Riccardo Ceccarelli, who is a historian at the Deputazione di Storia Patria per le Marche e dell’Accademia dei Georgofili di Firenze, as well as the historian who took care of our museum.

There was a gratifying attendance of journalists, national and international wine business professionals, producers and colleagues as well as the institutions, among whom mayors of the Castles of Jesi and other representatives of the Marche region.

After the introduction and opening by the mayor of Poggio San Marcello, Avv. Tiziano Consoli, and the mayor of Jesi, Dott. Massimo Bacci, we wanted to retrace briefly Verdicchio’s history, a symbol of le Marche, trying to analyze all aspects with a view to its future and future trends.

The lecturers’ important speeches started with the general secretary of the Chamber of Commerce of Ancona, Dott. Michele De Vita, who has analysed the companies of the wine business of this region with particular focus on their export trends, followed by Dott. Federicco Castellucci, honourary general director of the OIV (International Organisation of Vine and Wine), and president of the Federazione Nazionale Vitivinicola di Confagricoltura. He has conducted a deeper, more detailed analysis of statistics of the production and consumption of wine, as well as export figures on an international scale.

Of particular importance and interest were the speeches of Ian D’Agata, author of Native Wine Grapes of Italy, and senior editor at Vinous, and also Paolo Massobrio, journalist and author of ilGolosario, who have examined in depth this indigenous grape variety, its uniqueness and authenticity. In fact, if planted elsewhere, this variety would not have the same perfect environment to reach the same excellent characteristics. At the same time, this variety has been praised for both its versatility in the production of a wine which is the symbol of the Marche region in terms of excellence and the most awarded wine in Italy, and also for its extraordinary long aging capacity.

Through the eyes of another speaker, Chef Mauro Uliassi, we were taken on a virtual tour of the Marche region, thanks to the pairing of Verdicchio with local food. He introduced the topic of Verdicchio in the kitchen, telling beautiful stories of our region, its discretion and dignity. A region which has been out of the spotlight for a long time, but is now revealing its endless splendor to everyone.

The convention was then concluded by the President of the Marche region, Dott. Luca Ceriscioli, who wanted to pay tribute, together with everyone else, to our beloved Verdicchio.

The Abbey of Saint Benedict in Castelplanio

The Abbey of Saint Benedict in Castelplanio

By museosartarelli on 20 March 2018 in History

The Abbey is commonly called the “badia” but it is officially the Abbey of Saint Benedict de’ Frondigliosi from Castelplanio. Mentioned in books for the first time in 1199, the abbey belonged to the Abbey of Saint Helena on the Esino river. Its ancient core dates back to around the year 1000, two centuries before its name could be found in books. The rest of the construction scheme follows the structure of the castle below, which was formed and consolidated during the 13th and 14th centuries. In the meantime the meanwhile the Benedictine monks began to lose their power so much that the troops of Jesi decided to attack them in 1294. From then on the monks most probably no longer lived there. In 1457 it became property of the bishops of Jesi and as their summer residency various alterations were made to adapt it to their needs.
Among these bishops was Cardinal Camillo Borghese, future Pope Paul V (1605-1621), and Bishop of the City of Jesi at that time for just two years (1597-1599) stayed at the abbey for about 15 days in July 1598. He lived in Rome and ruled over the diocese through his general Vicar. He was the first one of a series of bishops who honored the diocese of Jesi by wearing the purple garment (distinctive color of the Cardinals) in the Vatican from 1600 to the second half of the 19th century. The last one to inhabit the abbey was Cardinal Carlo Luigi Morichini, bishop of Jesi, from 1854 to 1871. He had a predilection for the “badia” because of the peace and serenity which could be enjoyed there. The sociologist and diocesan pastor as well poet, who wrote poems in Latin, Carlo Luigi Morichini, founded a literary club together with some of the most cultured priests of the diocese with whom he spent his days talking about culture in Latin. In one of his Epistolae (letters), the No. 7 (verses 32-34) dedicated to Castelplanio “Arx Planina”, he writes “non ego certe / Planinispernam collis tua munera, Bacche” i.e. ” it certainly will not be me the one, who will not appreciate, oh Baccus, the gifts you donated to the hills of Castelplanio”. This clearly refers to the vineyards, as well as to the wine which they produced, and which surrounded the “badia” already in the 17th and 18th centuries so as a painting and map of that time shows us. Even today Morichini’s poems which are of a very bucolic-Virgilio style mixed with feelings of friendship and familiarity are a source of inspiration.

Prof. Riccardo Ceccarelli

Confindustria young entrepreneurs group (Marche Nord) Christmas dinner

Confindustria young entrepreneurs group (Marche Nord) Christmas dinner

By museosartarelli on 22 December 2017 in News & Exhibitions

On Monday, December 18 the Sartarelli company was the meeting point for all the members of the Young Confindustria Marche Nord (one of the most important Italian business associations). This meeting is usually held at the end of the year to celebrate all together with the magic of Christmas the past working year and their co-operative efforts. The big tasting room of the Sartarelli Museum was the frame for this lovely evening. It has started with a guided tour of the winery so as to introduce all the association’s friends and members to the world of Verdicchio and to make them fully aware of its story and traditions. A pleasant atmosphere which allowed the group of young entrepreneurs to discuss and to draw their conclusions of the year 2017 and plan for 2018. The event then continued with an elegant 5-course gourmet dinner. Each course was accompanied by a careful selection of our wines. The evening ended with the exchange of Christmas wishes and with the hope that 2018 will be full of joy and prosperity.

The company and Verdicchio

The company and Verdicchio

By museosartarelli on 19 December 2017 in History

The Sartarelli company has been making Verdicchio wines since 1972 and nothing but Verdicchio is available in its catalogue.

Since the very beginning, the Sartarelli company has always wanted to underline the importance of Verdicchio dei Castelli di Jesi, one of the main products of our territory. The company has reached a high quality level and it has been rewarded by winning several prestigious national and international prizes.

It has been a precise choice of ours, because our land has been the land of Verdicchio for centuries now. Other varieties which produce very good wines also naturally grow here. But it’s Verdicchio the one which has found its perfect habitat thanks to the excellent geomorphological and geoclimatic conditions, which make it be a non-replicable wine for its organoleptic and olfactory characteristics. Verdicchio in this way is the “gold of our hills” and of the Esino valley, at the heart of the Ancona province and of the Marche Region.

The company was born in a 19th century country house but in June 2017 it opened a new building which hosts the shop and rooms for exhibitions, meetings and events, all surrounded by the rolling hills of Poggio San Marcello.

In this new structure there is an important historical tour called “In Verdicchio Veritas Museum” aiming at retracing the history of Verdicchio as well as explaining the choices made by the company. The visitor is accompanied by interesting texts and documentation regarding the territory of Verdicchio dei Castelli di Jesi, the presence of vines at roman and medieval times, the specific presence of Verdicchio at the beginning of the 16th century until its progressive growth in the 19th century and its success in the 20th century. Significant images accompany this path, which ends, of course, with a convivial moment with wine and in particular with Verdicchio.

The Truth of Verdicchio and the Truth in Verdicchio.