The museum

Starting with its structure which is ultra-modern, the museum has been built right next to the country house dated 1882, the historical headquarters of the Sartarelli company, subtly showing how everything is moving from the old times to the modern times.
The traditions, on which the winery is founded and which this museum wants to celebrate, represent a solid basis for the future of the company. A future which will continually grow only if we maintain and focus on our love for our work and for our territory. We must always respect its traditions of excellence, if we want them to be preserved for the next generations. This is why the Sartarelli family has spontaneously wanted to pay tribute to Verdicchio dei Castelli di Jesi.
In the museum there are images, documents and curiosities telling the story of Verdicchio from its origins to its present day success. There is also a large, bright multimedia room, the perfect setting for meetings, exhibitions, wine tastings and other events.
A place rich in history but also a perfect meeting point. A museum which is a symbol of a long and prestigious tradition and at the same time looks to the future.

The Building

The cube defines clearly and linearly the architecture of the museum. It gives to the museum a modernity of a very strong impact, yet it blends in perfectly with the surroundings also thanks to the materials used. All the materials used, wood, stone, steel and cork, combine perfectly with each other creating an unforgettable and unique ensemble full of naturalness and charm. The cork for its softness and the wood for its warmth have been carefully selected because they are natural elements and have a low impact on the environment.

Moreover, the particular mix of steel and wood has made the structure earthquake-proof, an important factor for our territory. The use of cork isolates the several internal rooms so that there is a perfect constant temperature both during the cold winters and the hot summers.

The variegated and perfumed rose paths on the adjacent slope soften the geometric shape of the building making it blend even more harmoniously into the landscape. The roses are arranged according to the chromatic scale of our wine tasting, from the lightest to the darkest, and recall the colors of our wines with a unique sensorial path thanks to their beauty and their intense scent.

Finally, the huge glass windows reflect the vastness of the territory. At the same time they create a sort of extension of the outside into the inside, a continuum with the surrounding vineyards and the gentle rolling hills of Poggio San Marcello. Looking at it from the outside it is like admiring a work of art: a painting in which the landscape and the architecture are inextricably bound together, an extraordinary illusion which already anticipates what the visitor will find on opening the door into the museum.


If you would like to be updated about the museum activities, to receive any further information or to book a guided tour, please do not hesitate to contact us by filling out the form below. We will be glad to assist you.

No Ticket Yes to Generosity
The Sartarelli Museum supports AIRC.

We have decided to have free admission to this museum. Your generous gift will be donated to AIRC (the Italian Association for Cancer Research). All together we can contribute to support a better and more responsible future.

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    Opening hours (from November 29th to December 24th public Holidays excluded)

        • Mon.8 a.m.- 7:00 p.m.
        • Tues.8 a.m.- 7:00 p.m.
        • Wed.8 a.m.- 7:00 p.m.
        • Thurs.8 a.m.- 7:00 p.m.
        • Fri.8 a.m.- 7:00 p.m.
        • Sat.8 a.m.- 1:00 p.m. / 3:00 p.m.- 7:00 p.m.
        • 24th Dec. 8 a.m.- 2:00 p.m.